External and Internal Environmental Analysis of Bayou Inn Essay - 3

External and Internal Environmental Analysis of Bayou Inn - Essay Example Success in the hospitality industry can only be achieved if a company models its vision statement to target the customers it intends to provide services (Briggs, 1999). The vision statement must be brief, clear and concise. It must indicate the general direction the hotel aims to head, while capturing the dream of the founders of the company. Therefore, the recommended vision statement must highlight the high regard in which customers are held by the employees, management and shareholders of the hotel (Briggs, 1999). In the case of Bayou Inn, the vision statement can highlight how the business intends to look in a specified duration of time. In such a scenario, the capturing of Bayou Inn’s aspirations occurs. An analysis of vision statements of the biggest hotels in the hospitality industry indicates that these statements capture the aspirations of their founder; for example, Conrad Hilton’s vision statement for the Hilton chain of luxurious hotels, â€Å"To achieve ex traordinary things, you must first dream magnificent dreams† (Briggs, 1999). Therefore, an example of Bayou Inn’s vision statement could be, â€Å"Taking care of you by giving you a home when you are away from home† (Briggs, 1999). The mission statement is considerably different from the vision statement in that it provides a description of what the organization intends to do after reaching its target mark (Briggs, 1999). Druker (1954) explains that the mission statement outlines the purpose of an organization by providing realistic and clear business objectives. Drucker also emphasizes that the customers rely on the mission statement to figure out the services it provides (Briggs, 1999). Rarely do people look at the statutes, articles or names of an organization to determine the role it plays.

Qualitative Research Designs Article Example | Topics and Well Written Essays - 250 words

Qualitative Research Designs - Article Example The research design, furthermore, the research methodology utilizes the aspect of phenomenology to describe and examine situations as they consciously happen or experienced (Ekstedt, 2005). The research design is an appropriate design for studying the article on the â€Å"Lived Experiences of the Time Preceding Burnout.† This is because the research design enables the reader to examine situations and develop the relevant experiences from the study according to the experiences of the participants. Consequently, this enables the researcher to develop logical elucidation and the possible solutions to the experience of burnout. The use of phenomenology allows for studying the details of the study thus bringing the actual experiences of the study (Ekstedt, 2005). The other research design method, which could be employed by researches for this article could be grounded theory historical research design. This research methodology utilizes the use of data in order to examine experiences and provide viable solutions to the phenomenon on the study. The grounded theory research depends on collection of data on the phenomenon to be studied and enables the researcher to vitally analyze an experience, become part of the study and solution. The ground theory research allows the researcher to develop and collect sustainable data to provide solutions to situations within the social sphere (Ekstedt, 2005) Ekstedt, M., & Fagerberg, I. (2005). Lived experiences of the time preceding burnout. Journal of Advanced Nursing, 49(1), 59–67. Retrieved from:

Market Demand For Knitwear: Competitive Analysis

Market Demand For Knitwear: Competitive Analysis Industry Analysis: Current market demand for knitwear is involved with the quality and competitive pricing of products. There is a close competition between the manufacturers and marketers to hit the best bargain and offer promotional discounts to consumers. Cut-throat competition has made manufacturers to offer multi-pack products at inexpensive prices. Developments in knitting, and advanced treatments such as digital printing, glossy foil prints, inkjet printing, flocking, and burn-outs have heated up the market. New knitting machines have opened up possibilities hitherto into unknown segments such as technical textile, for instance; products such as fishnet, fruit-net, shade net and composite products. The Smart Fabrics and Interactive Textiles market will return to growth, reaching a value of US$1.8bn by 2015, according to new research by Global Industry Analysts (GIA). (just-style.com)It seems that the revival of economic growth, a recovery of consumer confidence, product innovations and sustainability would all help to put growth back on track. On the other hand, demand for unique product offerings, served by unexplored, developing markets, will sustain growth. It can be safely assumed that the knitwear the industry lifecycle is at the mature stage as shown in the figure below. According to GIA, the intimate apparel industry is defined by new fabric developments, including innovations in fashionable and comfortable garment designs. The report found that competition within the industry had resulted in falling prices and a shift in production, prompting manufacturers to expand their operations into South America, Central Europe and Asia (Network). Europe is identified as the single largest regional market for knitwear, although the US; they dominate global knitwear sector with a 65% market share (LTD). Asia Pacific is currently growing to be a promising market for the same. During the recession, the Asia-Pacific market was buoyed by rapid growth in China, India, Korea, Indonesia and Taiwan. The global knitwear market is competitive and fragmented. The economic crises have narrowed the gap between the upper and lower end of the market with style differentiation almost vanishing.(Ltd.) With advancements in the industry in the recent years, RadiciGroup is introducing CornLeaf, a 100% biodegradable solution-dyed continuous yarn. Produced by Noyfil SA, the yarn is made from Ingeo, a polylactic acid (PLA) polymer derived from renewable vegetable resources. Compared to traditional dyeing and finishing processes, the manufacturing of CornLeaf requires less water and energy consumption as solution dyeing technology is integrated into the spinning process. CornLeaf lighter than other natural fibers, and has tenacity comparable to other synthetic fibers. According to RadiciGroup, the yarn also has greater hygroscopicity compared to synthetic yarns and is faster drying than natural fibers. RadiciGroups yarn is available in a range of lightfast, wash-resistant colors intended for use in intimate wear, furnishings and consumer goods. (W. T. Ltd.) Company Information: Sana Hastakala (P) Ltd. main office, that houses training, product design and development, and retail outlet, is situated in Kupondole, Kathmandu, Nepal. The address is: G 10/113, Kupondole, Kathmandu, Nepal Corresponding address: P.O. Box No. 3901, Kathmandu Nepal Sana Hastakala (SH), when translated to English, literally means Small Handicrafts. This company was established by conglomerates of handicraft businesses in Nepal to encourage the local artists and producers to participate in producing handmade goods and sell them abroad. In 1989, United Nations International Children Emergency Fund (UNICEF, now known as United Nations Childrens Funds) provided technical and financial support, in addition to assistances from local handicraft businesses, to launch SH. After a year, the organization was able to sustain on its own and, though registered as non-government organization with Government of Nepal, now is a private limited company. SH strives to foster the resurgence of traditional craft skills as well as applying modern techniques in order to generate income for under privileged craft producers who are mostly women (Sana_Hastakala). SH has more than 1,500 individual producers, and collaborates with 80 producers groups. Income is distributed amongst producers and employees. Profits, also, strengthen the organization and finance community development initiatives. The community development fund is used to assist craft producers in purchasing raw materials and equipment, and provide skills training (SanaHastakala_Producers). SH has been proactive in establishing fair trade in Nepal and is the founding member of local chapter Fair Trade Group Nepal. Though many organizations have provided definition of fair trade, the definition offered by World Fair Trade Organization (WFTO) has been widely accepted. It states that Fair Trade is a trading partnership, based on dialogue, transparency and respect that seek greater equity in international trade. It contributes to sustainable development by offering better trading conditions to, and securing the rights of, marginalized producers and workers especially in the South (WFTO). There are ten standards for fair trade and the list includes stipulations about labor conditions, gender equity, environmental considerations, and transparency to name a few (Weber). Fair Trade Group Nepal (FTG Nepal) is a consortium of fair trading organizations working with the aim to uplift socio-economic status of underprivileged and marginalized producers of Nepal (FTGN About Fair Tr ade Group). SH contribution to social development has been highlighted in periodicals. In 2007, World Fair Trade Day published series of case studies on Why Kids Need Fair Trade that exemplified how SH has helped Babita Rajbhandari, who had been previously trained in SH, to educate her daughter Boibha after her husband passed away (WFTD). In order to increase awareness of the fair trade, SH regularly promotes educational programs at local institutes that offer social work courses. To provide hands-on experience of fair trade, SH provides two 8-month long internships every year to students from the colleges (Sana_Hastakala Polcies and Procedures; FTGN Annual Activity Report). SH has two outlets located in Kupondole and Lazimpat. Their annual turnover in 2009 was NRs. 40.5 million (CAD 550,000), exports accounting for 78% and domestic for 22% of sales. Information regarding which categories contribute most to the sales was not disclosed; Japan is the number one importer of knitwear products (Sana_Hastakala Polcies and Procedures). Many promoters of fair trade have associated with SH to promote local handmade products in the global market; most notably is Ten Thousand Villages, which has 75 retail stores in the United States of America (TenThousandVillages_USA) and 49 stores across Canada (TenThousandVillages_Canada). As promoter of fair trade, SH will provide brochure that highlights the activities of SH, and access to merchandise producers and manufacturing centers will be provided. The third party inspection can be arranged, but the buyer has to provide the cost of hiring external agency (Sana_Hastakala Polcies and Procedures). Sana Hastakala has website http://www.sanahastakala.com that provides information to the products, and the services provided by the organization and information on Nepalese handicrafts. The website, however, lacks web-based ordering system. This is due to the lack of laws for e-commerce (Sana_Hastakala Polcies and Procedures). SH recently won Best Entrepreneur Award given by Federation of Handicraft Association of Nepal for their contribution in product development, employment creation, export and sales promotion, technological, management and environmental improvements, socially responsible activities, and support to other handicraft entrepreneurs and buyers (WFTO-Asia). Competitive Analysis: Our top three competitors are, Ecowool: Ecowool is located in New Zealand; it has been selling the ship skin and woolen products for almost 20 years. Mayfair overseas: Mayfair overseas is the largest knitwear manufacturing and exporting group in India. Trident Craft Pvt. Ltd: Trident Craft is a handicraft company located in Nepal. All these three competitors offer similar knitwear products, such as cap, jacket, socks, gloves, hat, scarves, and sweaters. Competitive advantage over each of the competitors: Ecowool: All our products are handmade with Nepals rich artistic skill and craft techniques We are the founding member of fair trade group Our main objective is to provide financial and technical support to craft producers Mayfair Overseas: We do not use harmful chemicals in production because all products are hand made Traditional craft skills with modern techniques Designs and based on both traditional Nepali and classic western motifs Trident craft Pvt. Ltd: We use high quality sheep wool and agora wool from Nepal and imported wool from New Zealand to create beautiful knit wears We are the founding member of fair trade group and provides marketing services to our producers of our company Product Information: Sana Hastakala, in collaboration with local women and producers, market variety of handicraft products. Besides producing and exporting handicrafts items, SH helps entrepreneurs with financial and technical assistance; some of these business enthusiasts operate in a very small scale and usually manage their business operation from home. Such assistances usually consist of capital needed for raw materials, health checkup, product development and design, and marketing (Sana_Hastakala About Us). The products are beads, ceramics, hemp products, knitwear, metal crafts, silver jewelry and others. The complete list of products is provided in Appendix A. We are looking for prospect buyer(s) in Canada for knitwear products offered by SH. The knitwear products include woolen cap with earmuffs (or ear-flap woolen hats), mittens (boxer gloves and hunter mittens), woolen sock, and mufflers. Appendix B provides the images of these products. SH uses high quality sheep wool and agora wool from Nepal, and also uses imported wool from New Zealand. The quality of yarn has to be approved by the client prior to production. SH has its own catalog for the designs, which are based on both traditional Nepalese and classic western motifs (SH_Woolen). The design catalog is provided to clients upon request. SH also provides professional to develop pattern and design in collaboration and consultation with the clients. The samples, after approval, will then be sent to producers. All the knitwear products are hand-made and will have 100% Hand-made in Nepal labels (Sana_Hastakala Polcies and Procedures). It is worthwhile noting that all knitwear (except for sweaters which is not in consideration because of size-requirement discrepancies between Asia and North America) products are unisex. The knitwear products are available in two different sizes: small (kid-size), and large (adult-size). Since these are hand-made, SH admits that it is hard to enforce size requirements, but will comply with clients requirements (Sana_Hastakala Polcies and Procedures). The knitwear products are available in a range of fashionable colors. The local woolen yarn colors are usually pale white and grey. These wools are from sheep and yak, and no animals are harmed during the production of wool. The wools are dyed based on the clients requirements. The design catalog contains the range of colors available. The hats or caps and boxer gloves can have fleece lining upon request by the clients. These linings provide extra warmth and are usually preferred by most of the clients. The requirement of linings will be decided after consultation with clients. Being a member of World Trade Organization, Fair Trade Group, and Fair Trade Group Nepal, Sana Hastakala strictly adheres to the guidance and regulations to maintain quality and standards, which are regularly checked by these organizations. Besides quality and standard, SH ensures that these ten standards are followed: Creating opportunities for economically disadvantaged producers, Transparency and accountability Trading practices Payment of a fair price Child labor and forced labor Non-discrimination, gender equity and freedom of association Working conditions Capacity building Promotion of Fair Trade Environment The details of these standards are discussed in detail by any Fair Trade organizations (FTGN_Standards). The compliance certificates can be obtained upon request by the clients. The client can request to be affiliated with Sana Hastakala to promote Fair Trade practices in Nepal. Some clients have expressed the positive outcomes and boost in profits because of this affiliation. SH assures that the client will develop business relationship that will benefit everyone and SH will be committed once this relationship is established (Sana_Hastakala Polcies and Procedures). Transportation Procedures: Sana Hastakala (SH) offers two types of shipping: sea and air. If the client prefers DDP (Delivered Duty Paid), then SH will use its own freight forwarding firm, handled by third party, and the freight, insurance and cost of goods will be the landed cost. Some clients prefer EXW the products are picked up from the SH warehouse located at Kupondole, Nepal. The client will be responsible for all the charges thereafter (Sana_Hastakala Polcies and Procedures). Nepal is member of World Trade Organization and strictly adheres to rules and regulations of WTO. Prior to 2005, Nepal enjoyed quota free access to major global markets. Nepal does not have any restrictions in exporting knitwear as long as it maintains quality standard requirements (Shah). However, importing textiles and clothing to Canada is subjected to Export Import Permit Acts and requires import permit from Foreign Affairs and International Trade Canada (DFAIT) (DFAIT Import Conditions). The import also is subjected to certification fees and custom fees based on the total value of goods (DFAIT Schedule (Paragraph 3(1)(a)): Fees for Import Permits). SH prefers exporting through seaway for exporting goods, but this requires order in advance one year so that the product reaches the buyer in time. SH can also provide merchandise through air cargo the order is required four months in advance. The seaway shipment is cost-effective compared to air cargo. Currently, the shipping price through sea is US$ 3.00 below 500 kg and US$ 2.00 over 500 kg, whereas the air cargo cost depends upon the courier service used for transportation; on the average, air cargo costs US$ 9.50 below 500 kg and US$ 7.25 over 500 kg (Sana_Hastakala Polcies and Procedures). The method of transportation will depend upon after discussion with buyer and their preferences, but sea shipment will be recommended to keep the landed cost minimized. The turn-around-time depends upon the quantity of merchandise ordered. A minimum order of 1,000 units of knitwear, mix and match of any products, is required to minimize the packaging and handling charges. The seller has to keep in mind that the estimated delivery time through sea is three to four months, whereas the estimated delivery time through air cargo is five to seven business days (Sana_Hastakala Polcies and Procedures). The packaging will be done in weather-proof packages so that there is minimal damage to the merchandises due to weather and other natural disasters. The packaging is either in the tarp sacks or boxed, the latter being more expensive and will cost more to buyer (Sana_Hastakala Polcies and Procedures). Pricing Policies and Procedures: For selling any of goods or services some type of cost analysis is required. SH, according to the cost analysis, set prices, for their three merchandise (Caps, Mittens and Mufflers), as below: Caps: $3-4/Piece Mittens: $3-4/Pair Mufflers: $2-3/Piece A part of analysis is verification of pricing. For better understanding the market situation, the table one shows comparing prices between three supplyer that are competing in the market and SH. Obviously, this is one of the best means for validating price. By asking three or more suppliers of their prices for the same product, we can determine if a particular price is reasonable. However, the lowest bid may not always represent the lowest cost. There may be cost associated with making the lower cost product perform to standards, the additional cost of early replacement or the cost of redesign and/or testing required making the lower cost product applicable. This total cost of acquisition is the real cost that must be compared. Its obviously shows that SH prices are higher than the other competitor in the market and it is because of their quality and being handmade of the products. SH doesnt have any discount offer for first order but for compete with other competitors they offer discount for second and subsequent orders. They promote 12% discount for orders more than 70,000 and 20% discount for orders more than 100,000. Furthermore they have discount for fair trade members about 25%, also these excludes VAT which is 22% in Nepal. The company use advanced order to take advance payments to cover the cost of raw materials purchase. Then SH use totally prepaid advanced payment for first order and for the second order they recommend 75% advance payment, 25% after shipping. Also they recommend 50% advance payment and 50% COD payment for third order and subsequent orders. The firms policy on extending credit to its customers is depending on the loyalty of the customers to SH and their participation in promoting fair trade globally and locally. PART B: Prospecting/Qualifying Potential Customers: We propose these methods for prospecting and qualifying potential customers. Exhibitions and Demonstrations: Prospecting Exhibitions and demonstrations will be our primary prospecting method. This types of events gives a sales person extensive contact with large number of potential buyers over a brief time. Using this method we can set-up an interesting display to get peoples attention for example popcorn machine, lightning etc. We can set up our display to maximize visibility based on the flow of the traffic. We can use lead cards to write down prospect information for efficient and effective post- show follow up. In this kind of trade shows we can get the major buyers we want to pursue for contact. Qualifying: For qualifying potential customer in such kind of exhibitions or trade shows we can set up a booth with one sales person to qualify leads and get name and addresses to contact them later at their home or offices. Our sales persons approach to the customers will be assertive rather than common; we can use some questions such as have you ever use hand crafts products? Or by offering them sample to handle that make them get involved into conversation. We can write our message so that it fits on the back of the business card. Our website: Prospecting: Our company website would be our one of an automated prospecting tool. We can use our company website as prospecting tool by doing number of things such as, We can make the site attractive and easy to use We can get come in to their contacts by contact link on every page We can put call me links, whereby they can enter their phone numbers and we call them back. Qualifying: To qualify potential customers through our websites we can put our full product catalog online and also let them download a pdf and order a paper copy. Our website would allow them to make both free-text queries and guiding them through a product list. Our potential customer can get all information about our products price range from our web sites. We can use cookies so we can track the prospect and offer customized information. Networking: Prospecting: To find new prospects, networking can be the most reliable and effective prospecting method. We can focus on meeting the Centre of influence people by which we can come in to many valuable contacts. By networking we can get to know about prospects business and find key people in our industry. By meeting people we can tell them what we sell, exchange business cards. Eventually we can build a network of people talking to each other, sharing ideas and exchanging information. We can get networking prospects business card and follow up with our new contact. By doing networking we can develop credibility and a valuable, long lasting relationship that would be helpful in our business. Qualifying: To qualify potential customers through networking we can share information about their business and our business. We can ask them some open ended question or feel good question about our industry and also their industry like, What do enjoy the most about your industry? By making contacts through networking we can build up relationship by sending them something every month such as notepad with our company name and picture. These things will be reminded us and our products. Monthly hard copy and newsletter: Prospecting: This is one on of the good prospecting method that we can use to find potential customers We can target particular market by publishing monthly hard copy and newsletters of our company and our products. Though monthly hard copy and newsletter we can offer them an invitation to a seminar, free training session etc. Qualifying: We can send to our prospecting customer contacts articles, newsletters, books, brochures etc. to guide them about our company and our product. We can publish questionnaires to encourage the conversation. Securing an Appointment: The letter seeking an appointment is provided in the next page. February 21, 2011 Mountain Equipment Co-op 400 King Street West Toronto, ON M5V 1K2 Dear Sir/Madam, Sana Hastakala is Nepali Handicraft Company. We are the founding member of fair trade group Nepal (FTG) and member of International federation of alternative trade (FAT). This is a non-profitable organization and our main objective is to foster traditional craft skills as well as applying modern techniques in order to generate income for craft producers who are mainly women. We produce different woolen items and other handicrafts products. Sana offers you variety of woolen items which can be used in everyday life. We use high quality wool such as sheep wool, agora wool from Nepal, imported wool from New Zealand to crate beautiful knit wears, sweaters, jackets, hats and gloves. Designs are based on both traditional Nepali and classic western motifs and are available in beautiful range of fashionable colors. At your convenience, I would like to introduce you to some of our products features and benefits. Please let me hear from you if you would like to find out more about Sana Hastakala and what we can offer you. Regards, Jasmin Upadhyaya (Marketing Manager) Appendices: Appendix A Product Catalog for Sana Hastakala Beads necklaces, earrings Ceramics Earthenware statues, water and storage jars, flower pots, glass, cup and plate, tea pot, flower vase, serving bowl, soup bowls, paper Mache masks, puppets and dolls Dhaka Shawls, and cloths Dolls (made from cloth and corn husk depicting various occupational and tribal ethnic groups represent the culture of Nepal) Felt Hand Made Paper Products greeting cards, stationary sets, notebooks, gift wrapping paper, bags, envelopes, photo frames Household accessories Knitwear sweaters, jackets, hats and caps, gloves and mittens Metal Craft Singing bowls, trumpets, drums, various kinds of flutes, cymbals, cutlery items, such as knife ,spoon and forks with traditional designs , and bagh chal and chess games Mithila paintings, mirrors, ceramics, table cloths bed sheets and T-shirts Natural fiber Allo Hemp bags, cushions covers, wallet, and clothing Pashmina Shawls, mufflers Silver Jewelry Wood carving picture frames, mirror frames, small boxes, animals, buttons, decorative wall hangings, masks X-mas hanging Filigree Christmas hangings, and felt decoration Appendix B Images for knitwear products: Ear Flap Hats (DSC08796) Cap with Earmuffs (DSC02910) Boxer Gloves (DSC01045) Hunter Gloves (DSC02905) Mufflers (DSC01063) Woolen Socks (DSC01059) Works Cited:

French Influence of Sir Gawain and The Green Knight :: Sir Gawain Green Knight Essays

French Influence of Sir Gawain and The Green Knight      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Sir Gawain and the Green Knight utilizes the convention of the French-influenced romance. What sets this work apart from regular Arthurian or chivalric romances is the poet's departure from this convention.   The clearest departure takes place at the resolution of the piece as the hero, Sir Gawain, is stricken with shame and remorse rather than modest knightly pride, even after facing what appears to be certain death and returning to his king alive and well.   Although this manner of closure would leave much to be desired for an audience who is interested in reading a ridigly conventional romance, the coexistence of the romantic convention with the departure from it inspires questions concerning why the author would choose to work within such guidelines and what the significance is of breaching those guidelines.   By employing the chivalric convention in romantic literature and then going beyond it to reveal other ways of thinking, the writer challenges the very notion of chivalric conventions of the surrounding social climate.   He demonstrates throughout the work a need for balance.   As symbolied by the pentangle worn by Sir Gawain, representing the balanced points of chivalric virture, each being codependent of the other in order to remain a whole, the narrative could be considered as a      Ã‚  Ã‚  Ã‚  Ã‚   What accompanies an appreciation for the seemingly sudden shift from the typical romance at the end of the piece is the raised awareness that the change does only seem to be sudden.   Careful exlporation of the plot, setting, and character descriptions illuminates several deviations from the established convention of the ideal society existing within the text.   The effect is then a type of balancing act-- blah blah blah      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The opening of the piece sets a fairly typical stage for an Anthurian romance, giving relevant historical and geographical information. King Arthur's court is going on as it is expected to be within the social constructs, merrily feasting and celebrating the Christmas holiday.   The entrance of the Green Knight into Arthur's court marks a significant event. He is a courtly figure from their recognizable world.   He appears as a knight ought to appear: tall, handsome, and fashionably dressed; however, the Green Knight's adherence to the conventions of the court is offset by

Integrity Essay

Morals reflect both the being you strive to become and the individual you truly are. The value morals hold in both society and our own minds are vastly immoderate. The degree to which we hold ourselves to our own moral determines our integrity. An adherence to a code of moral or artistic values, incorruptibility, is what’s known as integrity. A lack of integrity is often recalled far longer than actions within integral standings. Both John Proctor, from The Crucible, and Ed Murrow, of Good Night, and Good Luck, share this admirable trait to a great extent. I look for a lot of things in people before I fully bring them into my life. Those whose decisions have a kind of inner uniformity and integrity that makes them morally unassailable, those who I can trust. I want to associate myself with a person who I know would never betray me and always do what’s right, because if not your word than what have you? I define integrity as holding true to your own beliefs and standards. Living your life in a way that makes you proud or content is crucial, as John and Ed lived. The Crucible showed a large variation of characters with an even more significant variant of personalities. John Proctor was accused of witchcraft after a cruel manhunt plagued with lies and deception. His integrity was highlighted throughout the play, for example, when he confessed to the sin of adultery to save his wife. In another instance, John agrees to save his life and confess to witchcraft by post his name on the church, but when it comes to it, he cannot, â€Å"Because it is my name! Because I cannot have another in my whole life! Because I lie and sign myself to lies! Because I am not worth the dust on the feet of those who hang! How many may live without my name? I have given you my soul; leave me my name!† (Miller 1166). His integrity could not allow him to sacrifice the identities of those close to him. He gave his existence to preserve the integrity he made for his name. John Proctor was a selfless man of pure integrity. Ed Murrow also shared those qualities. The film Good Night, and Good Luck tells the story of McCarthyism, Joseph McCarthy used the fear of communism to wrongly jail citizens. Ed Murrow is the host of Good Night, and Good Luck on CBS. He sees the wrong in McCarthy’s actions and decides to take a stand  and tell the public his view. His entire career is in jeopardy, even himself exposing the lies of his profession for justice, â€Å"We have currently a built-in allergy to unpleasant or disturbing information. Our mass media reflect this. But unless we get up off our fat surpluses and recognize that television in the main is being used to distract, delude, amuse, and insulate us, then television and those who finance it, those who look at it, and those who work at it, may see a totally different picture too late.† (Good Night, and Good Luck). Ed Murrow risked everything he had and put so much energy into doing what is right. He is a perfect image of integrity. Bothe John Proctor and Ed Murrow were sources of moral value and integrity. Integrity is doing what is right, what is honest and true, and that is exactly what they did. John and Ed are both people we should try to learn from and look up to.

I had only come to America to make a small fortune – Creative Writing

Today was not a good day for me. Not many days are. It started out a warm day. The sun was shining and people where getting on with their lives, drive-bys, robbing banks and the normal nine to five jobs that where available. I don't live in a particularly nice place, Harlem, but at the moment I could only afford to live there. I walked out of my small one bedroom, cramped flat onto the busy street and was on the way to the bus stop to get to work when two people came out of nowhere and attacked me. They stole my wallet and ran away. After about five minutes I limped up off the floor and continued my journey to work. After that it was a slow and painful walk but I eventually reached the bus stop. The bus arrived and I got on. I had to push my way to the back and had to stand up at the back of the bus because there wasn't a free seat available. I glanced down at my watch and realised that I was already five minutes late for work. I had to try so hard to find a job and I didn't want to loose this one and go back to living on the streets. Most people didn't want to hire a black person to even clean the dishes at a restaurant. There was always the option of cleaning the streets but I had only come to America to make a small fortune then I would have gone back home. But now I realise that life doesn't always turn out as you expected to. I worked in a small cafi. I didn't make much there but I could live off it. I got off the bus in a rush and ran down the street as fast as my legs could carry me, ignoring the pain I was still in. The cafi I worked in was two blocks away from the bus stop so I was still quite far away from it. I finally reached it. It was a small white building, which, was really in need of a clean and a paint job. I ran in the back door and started to get changed. My boss was standing at the door and he looked quite angry. I slowly walked up to him and apologised for being late. All I could think about was what he was going to say to me. He had been the only person to give me a chance to work. I tried to apologise to him but he just told me to get my stuff and go home. I decided to walk back home. All I could think about was how back home in the morning you would wake up to the sound of the waves hitting the rocks and the smell of the salt from the sea. I thought about how friendly the people where there and missed the simplicity of life. I thought about the sun setting on the beach and listening to the sea slop around calmly over the gold and silver sand. How at night you can smell the fresh sea air intertwined with the smells of the foods that people had prepared earlier for themselves , carried with the smell of the pure reefer that you got there, not the chemical stuff that you get in Harlem , that's sold on the street corners by the dealers. Then I thought about my home there. I wasn't much but to me it was more than I have in Harlem. It was a little wooden hut. I continued to comfort myself as I solemnly walked back to my apartment. As I walked across a road a man stuck out his leg and tripped me over. I saw the man walk off and cars swerved around me trying not to run me over. I quickly got up and started to run home. I tried to avoid anyone I could see so that my journey back would be quicker. I knew that I was quite close to my apartment so I hurried even more. I finally arrived and as I walked up the stairs people where staring at me. I got inside and felt so depressed. It was the type of feeling when your goalkeeper gets sent off in the 18th minute of the champion's league final. Now all I want to do is go back to Jamaica and see my family but I cant afford it so all I have left is my memories of the past.